There are already enough promotional items that fail their effect. Determination of the target group and Werbeaussagentransport stand in the foreground. Why does it to identify many companies so appropriate promotional items for your company? We by O.K. sales representative e. k. have us mission made it to recommend industry-specific advertising.
Learn what criteria play a role and how easily the advertising article acceptance by the donee is promoted. 1 Who aims to target group analysis? Almost 90% of all promotional items are suitable for unsisex (for both sexes). It is thus not spoilt for choice between man and woman as the first target group definition here. Further target groups are necessarily in a promotional article range analysis: babies/toddlers children/teenagers adults until 35 years adults over 35 years seniors groups public service architects academic press made them this classification within the company through to hold a balanced Werbeartikelsotiment. Talks with Vertrieblern are helpful or Consultants who can make statements specific to customer groups. 2Nd what is important in terms of specifications, standards and materials company specifications? The adjustment of the promotional item to own corporate design or corporate identity is very important.
Here, the promotional message or logo which is applied plays an important role in connection with the selected advertising article. What functions, properties or abilities has the promotional items? Parallel to the alignment of the business can be very helpful. For example automotive industry – car key chain. The question is after the right material thought. The appearance of the name is more ecologically oriented or put value on stability? Decisions about the subliminal message by means of materials may be undervalued in any case. 3. Applications fair, shipping, mailing and temporary factors about success and failure of the distribution of promotional items, there are truly many stories. Conversionrate, return rates, feedback and leads – if you know those terms, then they also know how hard it can be to bring the following percentages in accordance with the costs of their campaign. A critical quality factor is their target group analysis (point 1). Following factors help them when planning the advertising article distribution: mailing (weight + cost note) fair (fair Moto + date + cost note) individual shipping (turnover thresholds + remarketing + loyalty action) seasons (winter: outdoor, spring: car + cleaner + bicycle, summer: caps + shirts + Beach articles, autumn: screens + jackets + LED lights) holidays (such as gift baskets for Christmas) 4. promotional costs what a promotional items may cost? Always one of the main criteria – the question of the price. It is important to decide what the promotional campaign will be equipped in advance. Certainly, a fair distribution of 2500 promotional items will not happen with a high-quality promotional products (intended as customer present). Also a regular customer action geared to Christmas is less with created an 11 cent plastic pen as a gift. These two examples show the classic missing target group analysis and corporate alignment in relation to the selected giveaway. We by OK Handelsvertretung e. k. try as far as possible the best cost-benefit to find factor. In line with target groups and planned campaigns, we find the right advertising to its customers permanently in memory remain. Tip: regular customers remain customers when they are confronted with higher quality business gifts. You often win new customers by scattering article.