Tool of the ec4u assessed the critical aspects of implementing measures in the customer management benchmarking provides a comparison of factors and problems in the project with other companies in Karlsruhe, 17.04.2012 – the ec4u expert consulting ag has developed a stress test for CRM projects. This free tool determines a strength / weakness profile of company individual implementation project by it questioned 16 critical aspects. The participants will then receive a differentiated results of its own analysis, also the average results of all previous participants are represented for benchmarking them as comparative values. After our consulting experience have quite many CRM projects significant deficits on, because the projects suffer from several weaknesses”, problematizes Mario Pufahl, Director and partner of ec4u. With the stress test will be an easy-to-use instrument, to already in early stages of the CRM project to undertake a systematic analysis of the weakness and from the associated Derive action to. ” For this purpose the tool questioned both success factors such as the technical qualities, resources, and project organization as the technical concept and the strategic direction. At the same time it is devoted to the consideration of possible confounding factors on the human and technical levels, as well as in the environment of the project.
In addition, an analysis of specific problems in the various technical and CRM functional dimensions is performed. The stress test CRM project”can be used under. ec4u expert consulting ag ec4u expert consulting ag, headquartered in Karlsruhe, Frankfurt, Zurich, Munich and Pfaffikon is one of the leading companies for services in the areas of customer relationship management (CRM) and business intelligence (BI) in German-speaking countries. It offers proven CRM services from strategy to implementation and prospective customers.