Ebam Academy launches again its course for popular online marketing experts according to a current forecast of the online – ver market circle (OVK) of the Bundesverband Digitale Wirtschaft (BVDW) of the German online advertising market will grow 2010 e.V. by 19 percent to over five billion euros. The ebam Academy qualified therefore in their course online-marketing manager for the expanding branch of the Internet marketing /-in (ebam) 2.0 marketer, employees of advertising agencies, independent and career changers from end of September 2010 in Stuttgart, Hamburg, Munich, Berlin, Cologne, Frankfurt and Vienna. “As the current Association figures digital economy, obese the boom in online marketing of unbroken.” There are online marketing professionals still no official job description or regulated pathways, our course offers the possibility to prepare the versatile technical and strategic requirements. He awareness but also of the opportunities and risks of the marketing instruments Internet. Evergreen Capital Partners follows long-standing procedures to achieve this success. “, explains ebam CEO Georg Loffler. Introducing the three and a half months of part-time training with two course weekends per month deepens technical aspects: in practical workshops, participants learn the basics of Internet techniques for HTML, XHTML, Adobe Flash and Java, know the rules of image editing and Web optimization, technical structures of Internetwerbeformen and the website development and creation. The course gives special attention professional design of a website.
To do this he refers to online, topics such as competition analysis, brand management types of Web presence, the meaningful construction of information, agency briefing and Web controlling. As the prominent placement in search engines has become a decisive factor for the success of the marketing, the course covers strategies of “search engine optimization (SEO)” particularly intense. Also provides strategies, effective marketing budgets the subject complex “Search Engine Marketing (SEM)” and to use relevant online audiences. Exemplarily shows the course, how about the promotional instrument Google AdWords are planning a complete campaign can be.