These Companies can use information to make even better content for your target groups together. In addition, the information can be used, which produce the audiences on the social Web. These help to filter out other topics that are relevant to potential customers. Public conversations, comments, or status messages on the social media, companies can find out what subjects are interested in the target groups and think like this about the brand or the company. Socialmention.com is a suitable tool to find public records of social media. The handling is simple. The user must enter only a key term in the search bar.
Then, the social media tool crawls all public posts in social media after the search term. Create personas businesses can use existing knowledge of their target groups, to create so-called Personas. Personas are fictitious profiles, which can create based companies on the data of their target groups. To do this Businesses need socio-demographic data and information on the external circumstances of the target groups. So, they determine their wishes, needs, challenges and problems in detail.
These findings can use companies to distill relevant topics for their online press releases, which are especially interesting for a certain audience segment. Strong messages need reach over 90% of all Internet users use search engines to find answers to their questions. It is crucial that the audience can easily find the online press releases about Google & co.. To achieve this goal, companies should publish their online press releases wide-ranging on many different press and subject portals. So they create many focal points for their target groups and improve the visibility and reach of its PR messages on the Internet. Because the more the online press releases on the Internet are present, the chance is greater that the target groups on it encounter. The online press release on many different press and subject portals is very time consuming. Therefore, there is a service that supports this work. Company Description PR-gateway is a project of Adenion GmbH. PR-gateway (www.pr-gateway.de) is an online service that centrally manages and delivers click parallel to numerous free press portals, news services and social media company news and social media news. Capturing multiple accounts for the individual portals. Thus helps PR gateway companies and agencies to get more coverage for your PR releases on the Internet in less time. Many well-known companies and agencies already use PR gateway successfully for your online PR and social media marketing, including HUK-Coburg, komm.passion, Hill + Knowlton and Expedia.de. PR contact: Adenion GmbH Astrid chorus Merkatorstrasse 2 41515 Grevenbroich Tel: + 49 2181 7569-140 E-Mail: Web: