Break up encrusted structures of the shopping world: mobile tool for critical consumer Berlin/Bon, Wednesday 2010 – three Tubingen develop the 17 March a bar code scanner, with which the customer important product information and price comparisons can overtake. Already 250,000 consumers take advantage of this service. And also at the deli counter multimedia scales for product advice catchment. But what nutrition labels are representative, which overhauled? Three Tubingen have a barcode scanner for the mobile phone developed. It is to help the consumer to obtain information about products. He scans the bar code of a product, all important information is displayed.
These include price comparisons, product information from journals, or eco – ranking of the manufacturer at Greenpeace. On request Mai on a road map and shows the shortest route to another store, where there is the same product cheaper. On the Internet side of Barcoo consumer may work to his cell phone free to the product scanner. The mature Consumers in the rise of Benjamin Thym, Tobias Brauer and Martin Scheerer have developed the software. We want to the shopping guide make the phone and allow customers greater transparency\”Scheerer in a report by the magazine Unicum. So, Barcoo display information about the sugar, fat and salt content after scanning a bag of chips. Each of these categories was assigned a color a kind food traffic.
The red light is a warning to enjoy this product only in moderation.\” The traffic light solution: Inadequate nutrition labelling? In tackling traffic, so red, yellow and green dots indicate the nutritional content of the food. Green stands for a healthy choice, yellow for the enjoyment in mass and red for the economical consumption. With regard to the question of what values should be the color change from yellow to red, representing the German society for nutrition (DGE)-after intensive discussion in the Scientific Steering Committee and examination of available data – the position that exact numerical values for the selective review of food are not scientifically correct should be inferred.