Press releases as marketing mix benefits free press portals on the Internet writing press releases is a frequently used tool in the marketing mix of many companies: just small businesses here see an opportunity cost to draw attention to products and services. But what can actually afford the publication of a press release on the many online portals? It should arrive at the answer to this question especially on the own goal. The idea that a journalist refers to the custom message and carries further the topic as a “Multiplier”, possibly even in the classic “offline media”, should apply to today only rarely. The flood of information that daily rushes up on us is too big. Writing of press releases on online PR Portal can meet but completely different objectives: gaining new visitors for its own Internet offering is likely to be here in the first place. The subject is interesting and reasonably well in the search engines and other press portal Services that can be visitors, which otherwise would have found no way to your own website (yet). At the same time, the “visibility” of the own brand or own product can be increased by regular publishing: A logo or image here ensures a high recognition value. This fact also by the fact that some press services “pass on their messages to other portals” as well as in special services, such as Google News, is reinforced.
The regular publication of press releases can help attract a larger public. Often the idea is important: A dry description of own products rarely draws attention to himself. It can be but with professional expertise link (about an exciting interview), a successful story, or an interesting event, the chances are good that the issue is taken up by users and private individuals, and holds in the Web logs of the Internet feed. Just this point important, means is he but extra attention and visitors for its own online offering.