Marketing Notes

This article is part of the series marketing notes. For better understanding please read parts one, three and four marketing The scenario changed dramatically in the time that the machines were capable of producing a large scale. After the first moment of fervor the producers saw that there were many who sell goods. Its warehouses and shelves were full and few buyers were coming to do business. Here is a serious problem for the economy and an extraordinary challenge for everyone, but, and above all, for entrepreneurs because it was not as easy as before to get anybody to buy what was so carefully constructed. Things were happening at a fast pace and were beginning to become familiar some terms related to the concern of a system that had been stable, functional and dynamic, but which now had some problems.

These terms were: crisis, dropout, unemployment, depression, adjustment, austerity and closing doors close and successful businesses beautiful and well stocked shops. It was obvious that things were happening and among those things appeared again the desired pan handle was not now in the hands of producers. So, burdened by high inventories, slow sales, debt, forced the closure of its premises, the paralysis of its plants in the landscape so could not be more overwhelming. Shoppers fled in panic among other things because they had no money to buy, either because they had lost their jobs or because they wanted to more carefully manage their resources. Others who may share this opinion include Fabrizio Freda. The truth of it was one thing, a new era was born in forward conditions could not be made by the producer and started strong and very important to be a buyer more and more reflective, passionate and elusive. In future will need to seduce him by arriving at argument that could become serious reason to buy or should we also appeal to their emotions, because he remains a person with dreams, fantasies, illusions and a huge ego, at least so part, can be satisfied with goods and services. The marketing has entered the scene and in fact has come down firmly with great force, seduce the buyer, also known as customer and consumer, is an art in which you must use all lawful means, feasible and viable within reach the hand of anyone who wishes to enter the market or remain or grow in it. This should be done very carefully, without neglecting the new client features including these: It is cautious, is passionate, do not want to buy the first thing you offer, is unfaithful and do not feel committed to anyone or anything attached.

Just want to buy what you need and do not accept pressure. Tthe new conditions were given and were irreversible. There was no other choice but to play by the rules set by the market, a kind of kingdom without a king who will forward their rules as sovereign and not serving anything other than the good results the last aim of all players whether they be producers, sellers and buyers. The client feels free and now makes the independent exercise of their ability to make decisions and does not transfer persons responsibility to choose the most suitable for their own interests. is a renowned Colombian journalist and writer, a teacher linked to several Colombian universities. He is the author of four books and co-author of three others that address the topic of leadership, ethics and Human Development. It is often invited as a speaker at conferences, forums and other academic events.

Executive Director

The traditional brand of Margon presents new on the basis of a classic of the Dresden advertising culture the traditional brand Jean revives the neon sign known beyond the city limits at the Jean House now 50 years after their appearance on the new. Connect with other leaders such as Mark Stevens here. The brand uses the historical typography and stylistic details and integrates them into the current communication. Searches were carried out in connection with the neon system gave rise to. Before the turn of the nights were lit in Dresden by around 300 neon signs like that of Jean. They brought color into the sadness of the city image. Also in Berlin, Leipzig and Pirna, the traditional brand had similar systems. Today much of which no longer can be seen, only the Dresden plant was placed under monument protection cultural property and restored.

Now the cultural history in the fresh form as the advertising campaign comes to life again. “Over the years Jean has become like any other mineral water a part of Saxon history and closely linked to culture, landscape, and the people of the free State”, explains Paul k. Korn, Executive Director of the Fountain added: so also is years up to the 1990s used claim ‘ Margon. “sparkling fresh.’ many Saxons is still today a term.” But Jean again picks up not only the slogan from the neon sign in the new campaign. Also the used font from the 1950s and the stylized tingling, which the brand already coined in the 1930s, are reinterpreted and stocky with sizzling regional motifs.

So, the parachute jump in the Saxon Switzerland or the motifs on the Dresden Elbe meadows and in the concert hall make a fascinating contrast to the historical roots of the brand. With the reference to the traditional appearance and the historic neon sign succeeds in Margon, to live on a part of the cultural history of Saxony. “Moreover, the Saxons to be regional motifs located recognize”, says the Managing Director of traditional brand.

Aspect With Top Marks For Customer Satisfaction

Aspect with top marks for customer satisfaction in the contact center workforce management report from DMG Consulting Dreieich / Frankfurt, Chelmsford, mass. “(United States), in March 2012 – aspect, provider of solutions for the customer contact and for Microsoft platforms, receives top marks in the 2011-2012 contact center workforce management market report”. The market report of DMG Consulting analyzes eight providers of workforce planning. Customer satisfaction with aspect as a provider is the highest in five of nine categories and divided in three other categories, including overall satisfaction, the highest rating aspect. In the 14 categories of product satisfaction aspect seven receives highest rating and six times aspect shares first place. The independent customer satisfaction survey from DMG Consulting surveyed customers to their satisfaction with providers and their products as well as service, support, professional services, training, and pricing. The DMG report makes it clear that aspect innovative, flexible and reliable Solutions for workforce planning in the market brings,”says Serge Hyppolite, Vice President of product management, aspect. This report, which is based on very detailed information, clearly shows that we allocate the functionality and performance of our customers, addressing the key challenges facing their contact center in your day-to-day business.” The functions of the personnel planning aspect help customer-oriented company, to offer a customer experience of the new generation.

The software solutions using platforms for enterprise communications and collaboration. Workforce planning is an integral part of the aspect suite for workforce optimisation, which allows the control of all contacts and relevant insights into customer interactions. Aspect flexible forecasts, shift planning and tracking tools enable companies to optimize the allocation and productivity of staff resources in the front and back office for inbound, outbound and blended contacts. Functions for Workforce planning offers aspect in its applications for customer contact productive workforce, optimized collections and blended interaction. They help companies to track operational objectives by means of specific software functions. Workforce planning is a critical and often very complex function for contact centers. It is a challenge to get it right and the satisfaction of our customers shows that aspect takes seriously its obligation”, so Donna River, President of DMG Consulting.

About aspect software for customer contact and for Microsoft platform services/solutions, aspect helps companies build and maintain customer relationships. For more information, see de. Follow aspect on Twitter about AspectUC. Read our blogs on blogs.aspect.com. Aspect, productive workforce, optimized collections, blended interaction and aspect software are trademarks or registered trademarks of aspect software, Inc. in the United States and/or other countries. All other company or product names may be trade names or trademarks of their respective owners. Contact: Wing-Kin Tsoi, aspect Tel. + 44 (0) 208 018 8347 Corinna v. Red Mountain, PRAGMA PR Tel. + 49 228 926 83 300 aspect Software GmbH Robert-Bosch-Strasse 5 * 63303 Dreieich CEO: Shawn Martin Garrett, Mark Andrew King, Michael John Provenzano Amtsgericht Offenbach HRB 11191 Tel + 49 6102 305 0000 * fax + 49 2102 396 6201; de

Grevenbroich Tel

These Companies can use information to make even better content for your target groups together. In addition, the information can be used, which produce the audiences on the social Web. These help to filter out other topics that are relevant to potential customers. Public conversations, comments, or status messages on the social media, companies can find out what subjects are interested in the target groups and think like this about the brand or the company. Socialmention.com is a suitable tool to find public records of social media. The handling is simple. The user must enter only a key term in the search bar.

Then, the social media tool crawls all public posts in social media after the search term. Create personas businesses can use existing knowledge of their target groups, to create so-called Personas. Personas are fictitious profiles, which can create based companies on the data of their target groups. To do this Businesses need socio-demographic data and information on the external circumstances of the target groups. So, they determine their wishes, needs, challenges and problems in detail.

These findings can use companies to distill relevant topics for their online press releases, which are especially interesting for a certain audience segment. Strong messages need reach over 90% of all Internet users use search engines to find answers to their questions. It is crucial that the audience can easily find the online press releases about Google & co.. To achieve this goal, companies should publish their online press releases wide-ranging on many different press and subject portals. So they create many focal points for their target groups and improve the visibility and reach of its PR messages on the Internet. Because the more the online press releases on the Internet are present, the chance is greater that the target groups on it encounter. The online press release on many different press and subject portals is very time consuming. Therefore, there is a service that supports this work. Company Description PR-gateway is a project of Adenion GmbH. PR-gateway (www.pr-gateway.de) is an online service that centrally manages and delivers click parallel to numerous free press portals, news services and social media company news and social media news. Capturing multiple accounts for the individual portals. Thus helps PR gateway companies and agencies to get more coverage for your PR releases on the Internet in less time. Many well-known companies and agencies already use PR gateway successfully for your online PR and social media marketing, including HUK-Coburg, komm.passion, Hill + Knowlton and Expedia.de. PR contact: Adenion GmbH Astrid chorus Merkatorstrasse 2 41515 Grevenbroich Tel: + 49 2181 7569-140 E-Mail: Web:

Writing Of Press Releases On Online PR Portal

Press releases as marketing mix benefits free press portals on the Internet writing press releases is a frequently used tool in the marketing mix of many companies: just small businesses here see an opportunity cost to draw attention to products and services. But what can actually afford the publication of a press release on the many online portals? It should arrive at the answer to this question especially on the own goal. The idea that a journalist refers to the custom message and carries further the topic as a “Multiplier”, possibly even in the classic “offline media”, should apply to today only rarely. The flood of information that daily rushes up on us is too big. Writing of press releases on online PR Portal can meet but completely different objectives: gaining new visitors for its own Internet offering is likely to be here in the first place. The subject is interesting and reasonably well in the search engines and other press portal Services that can be visitors, which otherwise would have found no way to your own website (yet). At the same time, the “visibility” of the own brand or own product can be increased by regular publishing: A logo or image here ensures a high recognition value. This fact also by the fact that some press services “pass on their messages to other portals” as well as in special services, such as Google News, is reinforced.

The regular publication of press releases can help attract a larger public. Often the idea is important: A dry description of own products rarely draws attention to himself. It can be but with professional expertise link (about an exciting interview), a successful story, or an interesting event, the chances are good that the issue is taken up by users and private individuals, and holds in the Web logs of the Internet feed. Just this point important, means is he but extra attention and visitors for its own online offering.

Youth Marketing

40 per cent of the respondents informed on the outcome as flyers and posters. Online, Facebook has by far the greatest influence on the behavior of the nightlife. This is not surprising, since 90 percent of all German Swiss young people on Facebook are registered and more than half has a Smartphone. According to the study, men spend their free time preferably in bars, gyms, or in the ski holiday. Women prefer go to the movies or spend their money for city breaks. Youth Marketing is gaining more and more marketers focus their efforts more narrowly on young people and students. This is due to their high purchasing power on the one hand and on the other hand their direct influence on the other family members. In addition, you know that the most trends of young people are used and then adapted by other demographic groups.

Also, most opt People already at a young age for certain brands and adhere to them then their whole life long. The target group of young people is so lucrative, it is so difficult to win. This is not only the highly fragmented media landscape, but their talent to get pure marketing messages quickly to the bottom and then to oppose it, because they appear to them to werberisch and implausible. The study results allow us to make the communication mix of our customers more efficiently and more targeted and thus to strengthen an entire campaign. In particular, information about the online relevant for young people and offline communication channels are essential indicators for an efficient and effective campaign”, explains Fabio Emch, managing partner of jim & jim. The study provides information on the decision-making behaviour of young people in relation to their socio-demographic, consumer, monetary and psychological characteristics in detail.

The analysis of consumer behaviour of young people in relation to various consumer goods and it provides services to tailored the communication strategy of a company to the respective sectors and their youthful clientele. Jim founded about jim & jim 2011 and Lucerne and Zurich-based & jim AG is the first and Switzerland’s only agency that specializes exclusively on youth and student marketing. “The creative and mobilization Agency develops and implements marketing campaigns, which are not just only young, wild and sexy”, and provide directly measurable effects detectable at the same time young people to mobilize assets. jim & jim is a subsidiary of Jaywalker GmbH, which in turn for several years for all German Swiss manages the range of pupils – and students-Maestro-card STUcard cantonal banks and supports them in the area of youth and student marketing and advises. Through the collaboration with STUcard, jim & jim has access to high-traffic channels of communication, such as the in-house magazine and newsletter, as well as to various social media applications. Among other renowned Brands like Nokia, tally Weijl, Trojka energy, data quest and Burger King at the youth marketing expertise of jim & jim. For more information and pictures Sam Kurath and partner jim jim bruchstrasse 73, 6003 Luzern AG phone: + 41 41 210 88 11 mobile: + 41 76 423 00 03 E-Mail: Daniel Leuenberger Oppenheim & Partner GmbH (Press Office) stockerstrasse 32, 8002 Zurich phone: + 41 78 807 86 89 E-Mail: